Reference Number:
Area of Responsibility

Program Manager II

Estimated Start Date: September 1, 2020
Estimated End Date: December 31, 2021
Location: North York, Ontario
Submission Close Date: August 13, 2020

Position Requirements:


  • • Minimum college level education in Communications, Marketing or related program. University education is preferred.
  • • A minimum of 6 to 10 years’ progressive experience in a marketing capacity
  • • Experience in designing targeted marketing programs, solutions and/or services.
  • • Agency management experience
  • • Strong communication skills both verbal and written.
  • • Strong collaborative/team skills and experience in working with multiple stakeholders
  • • Strong business acumen in order to analyze, distil and make sense of customer data and information to drive conclusions and decisions.


  • • Post-secondary business/marketing education preferred.
  • • Additional marketing or digital related education and experience preferred.
  • • Knowledge and/or experience in digital platforms, social media and content management preferred.
  • • Knowledge of energy industry including energy efficiency measures/technologies/programs.
  • • Strong knowledge of Enbridge Gas Inc. energy conservation programs and DSM framework an asset.
  • • Additional business/marketing education and experience preferred.
Roles & Responsibilities:
  • • Revenue Generation / Cost Savings: Support program teams in meeting or exceeding their annual targets, including maximization of DSM shareholder incentive, new customer/program revenue generation and/or cost-efficiencies that increase shareholder revenues.
  • • Processes: Oversight of how EGI’s Marketing strategy understands and fulfills the needs of business partners/clients
  • • Relationship Management: Build and maintain key internal relationships to (1) ensure ‘center of excellence’ process efficiency (2) ensure team is supporting business partners/clients in meeting/exceeding their program targets/objectives and that EGI is meeting customer expectations, while protecting the EGI brand.
  • • Contacts (Working Relationships)
  • • Lead, manage and execute on strategic marketing project in collaboration with cross-functional teams. Spearhead customer journey mapping for all relevant/chosen channels including current state mapping, gap analysis and recommendations for desired state.
  • • Oversee the planning, development and execution of an annual marketing plan including outbound and inbound marketing activities to reach target audiences and support business partners achieve their business objectives.
  • • Manage the annual marketing budget for assigned program/s.
  • • Provide oversight and guidance to marketing advisors in the development and execution of integrated marketing campaigns, including, planning and execution of associated tactics, and evaluation / refinement.
  • • Evaluate/recommend and execute the methodology for measuring and refining marketing campaigns/initiative via - analysis of results/data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
  • • Provide oversight of Market Research requests for target consumers’ needs, values, preferences, trends etc. to optimize insights gained within and across customer segments.
  • • Oversee and lead the work with business intelligence to understand/translate customer data into insights that can be used to develop marketing strategies.
  • • Build and maintain good working relations with key stakeholders (internal clients, creative agency, brand and communications team etc.) and collaborate for delivery of an effective and result-driven marketing plan.
Terms & Conditions:

To find out more information or to apply for this position please send in your resume and cover letter to: or apply below. KZenEdge will conduct internal interviews with selected candidates.

Additional Information:

Become Part of the Team

KZenEdge is always looking for motivated individuals who are interested in contributing to the growth and success of our business. Our name is very representative of the corporate culture. Providing long term value to clients and staff is our core goal. If you are looking for a challenge, are committed to excellence, and seek an opportunity to be part of an exciting and rapidly growing organization, we would like to hear from you.

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KZenEdge Inc.

Suite 301A, 221 10th Ave SE

Calgary, Alberta, Canada, T2G 0V9

Tel: 403-984-6370



KZenEdge is proud to offer all new and existing clients diverse and adaptable services throughout the Business Lifecycle



KZenEdge is always looking for motivated individuals who are interested in contributing to the growth and success of our business